A.P.C. Guide

A.P.C. (which stands for Atelier de Production ET de Création) was born out of a passion for real but simple fashion by Mr. Jean Touitou. If you want a real fashion yet simple wear free from embellishment, A.P.C. is the product.

However, counterfeiters have made it more difficult to get a real A.P.C. product online or in stores, hence, the need for this guideline.

Looking for legit A.P.C. sellers on eBay and other websites? Find them here!

A.P.C. Authentication Guide

Most probably you won’t need to be worried whether you are putting on fake or real A.P.C. clothing after going through this guideline. We will be using A.P.C. denim in most of our examples here while few others are also considered.

Check the A.P.C. tag
Many people have asked and still asking if there are actually fake A.P.C. denim. There sure are, only that the counterfeiters are also bringing their A games to the table, therefore making it harder to distinguish. Most times, the tag is one of the best ways of recognizing real A.P.C. clothing from fake. If your A.P.C. denim does not have a tag, that is however not a conclusion, but it holds a suspicion.

You should consider the font and typeface of the “A.P.C.” on the tag comparing it with the picture of a real one. Note that A.P.C. carries a period at the end of letter “C” –little detail but comes in handy. The tag should bear something like A.P.C., “style name”, Jean Classique. For example:
– A.P.C.
– New Standard
– Jean Classique

Also, the size tag should be centered directly underneath the A.P.C. tag having the same alignment with the letter “P” in A.P.C.

Check the A.P.C. rivet
Here is another little detail in determining a legit A.P.C. denim for example. The rivets on a legit should bear the letters A.P.C. with a few stars.

Check the A.P.C. stitching
A.P.C. might not be the “luxury” brand that you imagine, but even with its simplicity, much effort is put into its quality. Legit A.P.C. products have clean stitching both on the inner and outer. The stitching is consistent, even, neat and no fraying.

Check the A.P.C. buttons
On legit A.P.C. denim for example, specifically, the top button has a detail which reads “Rue Madame Pres Du Luxembourg A.P.C.” Counterfeits will likely have no detailing like this or sometimes a wrong one. Not much right? But that should also come in handy for your decision.

Some additional things you should consider when buying your legit A.P.C. products are:
– A.P.C. hardware/fabric is not substandard. It’s a simple brand but not substandard!
– Too good to be true prices are also a pointer. When you have such, pause and consider other guides.

Since A.P.C.’s idea of fashion is about creating a fashion sense which is quite simple yet quality, a blend of luxury and streetwear fashion, then it requires scrutiny in checking for originals. No exclusive logo, no embellishments to look out for, but follow the details in this guide, and you will be good.

Find Legit A.P.C. Sellers Here!

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